So your company has decided to establish a presence on Facebook and you’ve been given the role of moderator. Naturally, you may have a lot of questions about managing the conversation.
Nearly all businesses have a Facebook page but results vary wildly because some brand managers still fail to recognize that Facebook is a channel with just as much power as television, radio, and print (if not more so).
Restaurants are notorious for having an adversarial relationship with Yelp and other user-generated review sites. One bad review from a disgruntled diner and it’s enough to send even the most Zen restaurant owner over the edge.
Gigaom reported that Facebook is gearing up to launch an external advertising network.
If you want your brand to be successful on Facebook, you will probably have to buy advertising at some point. Why?
I’ll get right to the point, there is no value to brands participating in social media. Why?
If restaurant websites are so important, it begs the question: what are customers looking for from the websites?q
For marketers who’ve spent any time studying their brand’s Facebook Insights, the feeling of being overwhelmed by all the information is almost unavoidable.
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