A co-worker comes into the office raving about the new restaurant down the street and its “to-die-for” wild mushroom risotto.
Restaurants both big and small are activating influencers to drive positive word of mouth recommendations, awareness, and trust among millions of potential diners each day. But why are brands such as Outback, Fogo De Chao, Fleming’s Prime Steakhouse, Eric Greenspan’s The Foundry on Melrose and others spending valuable resources on the practice of influencer marketing?
How Diners Choose Restaurants from Angelsmith
The recommendation relay rate graph clearly demonstrates how word of mouth recommendations from influencers can reduce marketing acquisition costs.
If you work in the hospitality industry you’ve probably debated the degree of influence user-generated review sites have on travelers’ decisions.
Your relationship with your social media community is much like any relationship, there is the good, the bad and the downright ugly.
Angelsmith recently conducted a survey of more than 500 self-described food aficionados in an attempt to find out how they influence the dining decisions of others and in turn how their personal restaurant choices are made.
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