Inbound Marketing
Freaky Friday Facebook Tip: Building Better Posts For Restaurants
Restaurant pages on Facebook present some interesting challenges for brand managers.
November 2, 2012
Inbound Marketing
Restaurant Marketing Case Study: Engaging Influencers, Gatekeepers, Bloggers And Media
Based on more than a decade of entertainment industry brand integration experience, we knew that the assistants of studio heads, celebrities, agents and others are the key gatekeepers for restaurant’s that want to penetrate the elite group of the city’s dealmakers.
November 1, 2012
Inbound Marketing
28 Tips For Awesome Blog, Facebook and Forum Participation
We’ve put together a short list of 28 tips that we try to keep in mind when we’re participating on blogs, in forums, on Facebook, and other social networks.
October 30, 2012
Social Media Marketing
Our Top 10 LinkedIn Food And Restaurant Groups
Angelsmith’s List for Feeding Your Information Diet
October 29, 2012
Social Media Marketing
Freaky Friday Facebook Tip: What is Facebook’s EdgeRank Algorithm And How Does It Impact Your Page?
While Facebook does not require brands to pay to get posts in front of fans, it does require a ton of cleverly crafted content to break through the social network’s scoring algorithm, EdgeRank.
October 26, 2012
Integrated Marketing
Why Social Media Is Not Word of Mouth Marketing
Yesterday, a client mentioned that he thought word of mouth was just a byproduct of social media and public relations efforts. So we’ve distilled our notes from that discussion into this short article.
October 25, 2012
Social Media Marketing
Influencers Are Key To Amplifying Word of Mouth
A co-worker comes into the office raving about the new restaurant down the street and its “to-die-for” wild mushroom risotto.
October 24, 2012
Inbound Marketing
Why Influencers Matter To Restaurants
Restaurants both big and small are activating influencers to drive positive word of mouth recommendations, awareness, and trust among millions of potential diners each day. But why are brands such as Outback, Fogo De Chao, Fleming’s Prime Steakhouse, Eric Greenspan’s The Foundry on Melrose and others spending valuable resources on the practice of influencer marketing?
October 23, 2012
Integrated Marketing
The Dining Decision Ecosystem – How Diners Choose Restaurants
How Diners Choose Restaurants from Angelsmith
October 3, 2012