Integrated Marketing
What Your Public Relations Rep Isn’t Telling You About Bloggers
How do you know which blogs are likely to be most influential for your restaurant?
November 6, 2012
Consumer Insights
User Generated Review Sites & Bloggers More Influential Than Newspaper Restaurant Critics
Angelsmith’s recent survey results exploring how diners make restaurant decisions revealed the declining influence of the newspaper food critic in that process.
November 6, 2012
Social Media Marketing
Restaurant Marketing Case Study: Blogger Outreach
According to Angelsmith’s data, bloggers were cited as one of the top three places potential diners look for a new restaurant and bloggers were also listed before traditional newspaper restaurant critics when consumers do additional research after receiving a recommendations from a trusted friend.
November 5, 2012
Inbound Marketing
Freaky Friday Facebook Tip: Building Better Posts For Restaurants
Restaurant pages on Facebook present some interesting challenges for brand managers.
November 2, 2012
Inbound Marketing
Restaurant Marketing Case Study: Engaging Influencers, Gatekeepers, Bloggers And Media
Based on more than a decade of entertainment industry brand integration experience, we knew that the assistants of studio heads, celebrities, agents and others are the key gatekeepers for restaurant’s that want to penetrate the elite group of the city’s dealmakers.
November 1, 2012
Inbound Marketing
9 Great Tips To Treat & Tweet Your Food & Wine Followers
As a longtime twEATer, I live to both eat and tweet. Most of the people who I communicate with on Twitter are other foodies, top chefs, food and wine bloggers and wine enthusiasts.
October 31, 2012
Inbound Marketing
28 Tips For Awesome Blog, Facebook and Forum Participation
We’ve put together a short list of 28 tips that we try to keep in mind when we’re participating on blogs, in forums, on Facebook, and other social networks.
October 30, 2012
Inbound Marketing
Our Top 10 LinkedIn Food And Restaurant Groups
Angelsmith’s List for Feeding Your Information Diet
October 29, 2012
Social Media Marketing
Freaky Friday Facebook Tip: What is Facebook’s EdgeRank Algorithm And How Does It Impact Your Page?
While Facebook does not require brands to pay to get posts in front of fans, it does require a ton of cleverly crafted content to break through the social network’s scoring algorithm, EdgeRank.
October 26, 2012