For marketers who’ve spent any time studying their brand’s Facebook Insights, the feeling of being overwhelmed by all the information is almost unavoidable.
How do you know which blogs are likely to be most influential for your restaurant?
Angelsmith’s recent survey results exploring how diners make restaurant decisions revealed the declining influence of the newspaper food critic in that process.
According to Angelsmith’s data, bloggers were cited as one of the top three places potential diners look for a new restaurant and bloggers were also listed before traditional newspaper restaurant critics when consumers do additional research after receiving a recommendations from a trusted friend.
Restaurant pages on Facebook present some interesting challenges for brand managers.
How Diners Choose Restaurants from Angelsmith