Restaurants both big and small are activating influencers to drive positive word of mouth recommendations, awareness, and trust among millions of potential diners each day. But why are brands such as Outback, Fogo De Chao, Fleming’s Prime Steakhouse, Eric Greenspan’s The Foundry on Melrose and others spending valuable resources on the practice of influencer marketing?
How Diners Choose Restaurants from Angelsmith
The recommendation relay rate graph clearly demonstrates how word of mouth recommendations from influencers can reduce marketing acquisition costs.
If you work in the hospitality industry you’ve probably debated the degree of influence user-generated review sites have on travelers’ decisions.
The survey is now closed and we are tallying the results.
Your relationship with your social media community is much like any relationship, there is the good, the bad and the downright ugly.
Angelsmith recently conducted a survey of more than 500 self-described food aficionados in an attempt to find out how they influence the dining decisions of others and in turn how their personal restaurant choices are made.
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After working together for more than three years on a series of client projects and jointly developing the WOM Accelerator, an influencer identification and advocate activation tool, the two companies agreed to officially become one full service digital marketing agency.