Integrated Marketing
How To: Marketing Wine To Women
Marketing Wine To Women was a webinar hosted by Jayne Portnoy of Napa Technology on April 25, 2013.
April 26, 2013
Integrated Marketing
Napa Technology Survey Uncovers Wine Trends: Industry Experts Weigh In
On the heels of the 4th Annual VIBE (Very Important Beverage Executive) Conference in Las Vegas, where the brightest and most innovative minds in the beverage industry meet, Napa Technology released data identifying the most compelling trends in the wine, beer and spirits industry.
March 20, 2013
Inbound Marketing
Search Marketing Expo
We are super excited to attend next week’s Search Marketing Expo in San Jose. Some of the smartest search marketing professionals will be on hand to lead discussions, provide how tos and network.
March 7, 2013
Social Media Marketing
What Beasts Of The Southern Wild Can Teach Brands About Word Of Mouth Marketing
There are plenty of films with small budgets that have made their way onto the Oscar ballot. Some years have been better than others.
February 26, 2013
Inbound Marketing
Survey on Wine, Women & Baby Boomers
We need your expertise! On behalf of Napa Technology, we host this wine survey and release the data back to the wine, travel, restaurant, retail industry free of charge.
February 20, 2013
Social Media Marketing
Treat Blogger Relationships Like You Would A Marriage
Bloggers are increasingly gaining ownership in the channels that consumers use to decide on which purchases to make, how people gather information and who to look to as an authority on any given topic.
February 19, 2013
Social Media Marketing
Be A Better Moderator On Facebook
So your company has decided to establish a presence on Facebook and you’ve been given the role of moderator. Naturally, you may have a lot of questions about managing the conversation.
December 14, 2012
Social Media Marketing
Is Your Brand Story Clearly Communicated On Facebook?
Nearly all businesses have a Facebook page but results vary wildly because some brand managers still fail to recognize that Facebook is a channel with just as much power as television, radio, and print (if not more so).
November 30, 2012
Social Media Marketing
YELP: Restaurant Friend or Foe?
Restaurants are notorious for having an adversarial relationship with Yelp and other user-generated review sites. One bad review from a disgruntled diner and it’s enough to send even the most Zen restaurant owner over the edge.
November 30, 2012