Wine Marketing
Napa Technology Survey: Wine in Retail Trends
[column] Napa Technology is hosting a Wine In Retail Trend survey. If you are a wine retailer, speciality grocery wine buyer, or a big box
June 12, 2013
Articles
ECommerce
Why Pay Equity Statistics Dupe Brands Into Mad Men Marketing
As busy marketers, we rely on statistics and analysis to develop communication strategies, create PPC campaigns and identify which markets are best suited for our product.
May 1, 2013
Social Media Marketing
How To: Marketing Wine To Women
Marketing Wine To Women was a webinar hosted by Jayne Portnoy of Napa Technology on April 25, 2013.
April 26, 2013
Integrated Marketing
Napa Technology Survey Uncovers Wine Trends: Industry Experts Weigh In
On the heels of the 4th Annual VIBE (Very Important Beverage Executive) Conference in Las Vegas, where the brightest and most innovative minds in the beverage industry meet, Napa Technology released data identifying the most compelling trends in the wine, beer and spirits industry.
March 20, 2013
SEO
Search Marketing Expo
We are super excited to attend next week’s Search Marketing Expo in San Jose. Some of the smartest search marketing professionals will be on hand to lead discussions, provide how tos and network.
March 7, 2013
Social Media Marketing
What Beasts Of The Southern Wild Can Teach Brands About Word Of Mouth Marketing
There are plenty of films with small budgets that have made their way onto the Oscar ballot. Some years have been better than others.
February 26, 2013
Inbound Marketing
Survey on Wine, Women & Baby Boomers
We need your expertise! On behalf of Napa Technology, we host this wine survey and release the data back to the wine, travel, restaurant, retail industry free of charge.
February 20, 2013
Digital Advertising
Treat Blogger Relationships Like You Would A Marriage
Bloggers are increasingly gaining ownership in the channels that consumers use to decide on which purchases to make, how people gather information and who to look to as an authority on any given topic.
February 19, 2013
Social Media Marketing
Be A Better Moderator On Facebook
So your company has decided to establish a presence on Facebook and you’ve been given the role of moderator. Naturally, you may have a lot of questions about managing the conversation.
December 14, 2012