Marketing Article Library

How To: Marketing Wine To Women


Marketing Wine To Women was a webinar hosted by Jayne Portnoy of Napa Technology on April 25, 2013. Panelists included Deborah Brenner, author and founder of Women of the Vine; Marian Jansen op de Haar, wine industry consultant and wine curator for MORE magazine’s wine club for women, MORE Uncorked.

The webinar provides fantastic marketing insight from wine industry leaders on how to sell to women. It address stereotypes, types of wines women like to drink, where to find women, and how to craft communication that speaks to their individual needs.

For a summary of an attendee’s top three marketing wines by the glass takeaways, please visit Kimberly Graziano.

For more information on MORE magazine’s wine club for women, please visit MORE Uncorked.

Find out how to market wine to women:

What Diner's Want eBook

Is your restaurant’s website helping you get butts in seats or sending diners to your competitors?

In this first of its kind survey, this ebook, What Diners Really Want From Restaurant Websites, analyzes the data to shed light on how potential diners’ view restaurant websites, their biggest frustrations and most importantly what elements can encourage them make a reservation.