Marketing Wine To Women was a webinar hosted by Jayne Portnoy of Napa Technology on April 25, 2013. Panelists included Deborah Brenner, author and founder of Women of the Vine; Marian Jansen op de Haar, wine industry consultant and wine curator for MORE magazine's wine club for women, MORE Uncorked.
The webinar provides fantastic marketing insight from wine industry leaders on how to sell to women. It address stereotypes, types of wines women like to drink, where to find women, and how to craft communication that speaks to their individual needs.
For a summary of an attendee's top three marketing wines by the glass takeaways, please visit Kimberly Graziano.