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Social Media Marketing

What Beasts Of The Southern Wild Can Teach Brands About Word Of Mouth Marketing

There are plenty of films with small budgets that have made their way onto the Oscar ballot. Some years have been better than others.

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February 26, 2013
Inbound Marketing

Why Social Media Is Not Word of Mouth Marketing

Yesterday, a client mentioned that he thought word of mouth was just a byproduct of social media and public relations efforts. So we’ve distilled our notes from that discussion into this short article.

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October 25, 2012
Social Media Marketing

Recommendation Relay Rates Among Influencers

The recommendation relay rate graph clearly demonstrates how word of mouth recommendations from influencers can reduce marketing acquisition costs.

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September 21, 2012
Website Development

Angelsmith Merges With Ink Foundry To Form Digital Marketing Agency

After working together for more than three years on a series of client projects and jointly developing the WOM Accelerator, an influencer identification and advocate activation tool, the two companies agreed to officially become one full service digital marketing agency.

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July 11, 2012

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