So your company has decided to establish a presence on Facebook and you’ve been given the role of moderator. Naturally, you may have a lot of questions about managing the conversation.
Nearly all businesses have a Facebook page but results vary wildly because some brand managers still fail to recognize that Facebook is a channel with just as much power as television, radio, and print (if not more so).
If you want your brand to be successful on Facebook, you will probably have to buy advertising at some point. Why?
While Facebook does not require brands to pay to get posts in front of fans, it does require a ton of cleverly crafted content to break through the social network’s scoring algorithm, EdgeRank.
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