Should DTC Brands Advertise On Yelp?
by Carin Oliver, CEO of Angelsmith
This article will provide an overview on which types of brands Yelp advertising delivers the most results for and which types of companies and situations where it might not be beneficial to advertise on Yelp.
I’ve provided a checklist to review as you are considering your Yelp advertising and marketing program.
Angelsmith is channel-agnostic and we dive deep into a brand’s situation to make the best recommendations for their challenges, goals, and resources. We are Google Partners, Facebook Marketing Partners and Yelp Agency Partners. We use flat fee pricing so we don’t make any more or any less money from any specific channel. This Yelp advertising checklist is how we evaluate whether or not part of the budget should be allocated to the consumer review platform.
Advertising on Yelp can be an effective strategy for many businesses, especially those with a local service or with a bricks and mortar retail location(s). However, before diving in, marketing teams should consider the following factors:
Finally, always be ready to adapt. Monitor your Yelp advertising performance closely and adjust strategies as needed to achieve the best results.
Can Your Yelp Page Be Doing More For You?
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With more than 20 years experince in digital marketing, Angelsmith understands how to tailor your Yelp page so that people choose your venue. Plus, as a Yelp Agency Partner, we have special access to tools, products, and services to increase traffic to your tasting room.
Let us prove it to you: let us do a free assessment of your Yelp page. We’ll look at how it’s structured, the content on the page, how you’re responding to reviews, your competitors, your keywords, and more. Then we’ll present you with our recommendations on how you can maximize your presence on Yelp.