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Social Media Marketing

Is Your Brand Story Clearly Communicated On Facebook?

Nearly all businesses have a Facebook page but results vary wildly because some brand managers still fail to recognize that Facebook is a channel with just as much power as television, radio, and print (if not more so).

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November 30, 2012
Public Relations

How To Get Started With Content Marketing

If you’ve been thinking about starting a content marketing program, but don’t know where to begin, this is the article for you.

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November 27, 2012
Integrated Marketing

What Your Public Relations Rep Isn’t Telling You About Bloggers

How do you know which blogs are likely to be most influential for your restaurant?

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November 6, 2012
Blogs More Influential Than Newspapers
Email Marketing

User Generated Review Sites & Bloggers More Influential Than Newspaper Restaurant Critics

Angelsmith’s recent survey results exploring how diners make restaurant decisions revealed the declining influence of the newspaper food critic in that process.

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November 6, 2012
Integrated Marketing

Why Social Media Is Not Word of Mouth Marketing

Yesterday, a client mentioned that he thought word of mouth was just a byproduct of social media and public relations efforts. So we’ve distilled our notes from that discussion into this short article.

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October 25, 2012

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