Club Pilates | Website Development Increases Sales By 12%


Club Pilates is a multi-location franchised pilates organization.  With more than 350 locations across the United States, they are one of the fastest growing franchise in the country.

Angelsmith was engaged to redevelop the company’s website, create a consumer email drip campaign and local search engine optimization.


  • Company wide sales increased 12%
  • Organic search traffic increased 23.8%
  • New users increased 19.6%

The Details

WordPress Website Development

  • Angelsmith developed the website using WordPress to give the dynamic company a flexible and secure platform to deploy additional location pages quickly.
  • Using data on how visitors were using the website, Angelsmith engineered the path to purchase, making the process frictionless for consumers.

Email Marketing Drip Campaign

  • To help generate consumer leads, Angelsmith designed and wrote the email drip campaign that successfully moves prospects through the sales funnel.

Local SEO

  • Angelsmith structured the onsite SEO so the multi-locations did not cannibalize each other.
  • Because we approach SEO holistically, the off site local SEO program was successfully integrated through out different channels.