Take The Black Friday/Cyber Monday Quiz!

This simple quiz asks the key questions necessary to understand if your website and marketing are prepared for BFCM. It is eleven questions long and should take you 5-10 minutes to complete.

Does your website have a dedicated Black Friday/Cyber Monday page?(Required)

Yes: It is a BFCM-focused landing page with no navigation to other parts of the site.

Yes: it is a BFCM page within our standard site template with our standard navigation.

We haven’t created a special page for Black Friday/Cyber Monday.

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How mobile-friendly is your Black Friday/Cyber Monday landing page?(Required)

We haven’t specifically tested or optimized the page for mobile.

We’ve customized it with responsive design, fast load times, and easy navigation.

It’s mobile-friendly but uses our default theme without additional adjustments.

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What’s your email campaign strategy for Black Friday/Cyber Monday?(Required)

We’ll send a couple emails closer to the event.

We’ll send at least six emails, starting two weeks before the promotion.

We don’t have any special emails planned for this campaign.

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How are you planning to handle email recipients who do not open your initial email?(Required)

Carry on as usual.

Remove people who didn't open - they're unengaged.

Send a follow-up email to the people who did not open within 48 hours

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Where do you plan to advertise?(Required)

We don’t have a specific online advertising strategy for this campaign.

We’re boosting social media posts and running ads on Meta targeting relevant interests.

We’re running targeted ads on Google and Meta, including retargeting past winery customers, the email list, and lookalike audiences.

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How are you utilizing ratings and customer reviews on your Black Friday/Cyber Monday promotion page?(Required)

We’re not using customer reviews or ratings.

We’re including them but not giving them special emphasis.

We’re emphasizing them, featuring reviews prominently above the fold and on each product.

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How accessible is customer support during your Black Friday/Cyber Monday event?(Required)

We have a contact form and email support with response times within 24 hours.

We don’t have special customer support options for this event.

We offer live chat and a prominently displayed phone number for immediate assistance.

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How are you creating a sense of urgency for your Black Friday/Cyber Monday deals?(Required)

We’re using countdown timers and highlighting limited stock on items.

We’re using phrases like "Buy Now" and mentioning the sale end date.

We’re not using specific urgency tactics for this event.

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How are you building your email list ahead of Black Friday/Cyber Monday?(Required)

We’re encouraging users to sign up via our website and social media but without offering anything exclusive.

We’re actively offering exclusive content, early access, or benefits like advance warning to encourage sign-ups.

We don’t have a specific strategy for building our email list before the event.

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When are you planning to start your Black Friday/Cyber Monday promotions?(Required)

We’ll begin promotions well in advance, starting on Thanksgiving or earlier.

We haven’t set a specific timeline for starting our promotions.

We’ll start promotions on Black Friday itself, focusing on a short, intensive campaign.

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What types of promotional offers are you planning for Black Friday/Cyber Monday?(Required)

We’re offering discounts under 30% but no special shipping deals.

We don’t have any specific promotional offers planned.

We’re offering discounts over 30% along with free or nearly-free shipping.

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What's your name?(Required)

(your first name)

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What is your email?(Required)

We need the contact information you provide to us to send you your results and contact you about our products and services. NO SPAM! You may unsubscribe from these communications at any time. See our privacy policy for terms and conditions and to learn how we protect your data.

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