The takeaway from “Generation Like” could easily be that digital marketers are evil manipulators of content and that today’s teens are psychologically weak to a point never before seen in history. We disagree on both counts.
If you’re a restaurant owner your web presence is like the President, and Yelp (like it or not) is the House of Representatives. There is a shared influence on diners, but you as the business owner have veto power.
As busy marketers, we rely on statistics and analysis to develop communication strategies, create PPC campaigns and identify which markets are best suited for our product.
There are plenty of films with small budgets that have made their way onto the Oscar ballot. Some years have been better than others.
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