Social Media Marketing Overview
Angelsmith was tapped by Rodney Strong Wine Estates to provide social media marketing for the winery’s 25th Anniversary celebration. The event elements included a four-city simultaneous live broadcast celebrity dinner with some of the most recognized chefs in the world. We were responsible for estimating the investment needed to achieve the desired results. In addition, Angelsmith provided the following social media marketing tactics:
- Social advertising
- Consumer sweepstakes
- Live event reporting
- Influencer activation
- Microsite for the event with a custom video player
- Organic social posts
Results
- Event day generated 6.7 new organic social posts EVERY MINUTE.
- More than 3700 event posts.
- Organically trended #1 on Twitter, ahead of HBO
- 27% increase in Rodney Strong’s social footprint
- Program was a Shorty Award Finalist
- 68 million social media impressions