With more than 590 locations, Club Pilates is one of the fastest growing franchise organizations in the United States.
Angelsmith was engaged to redevelop the franchise company’s website, create consumer email nurture campaigns and local search engine optimization.
Problem
As a rapidly expanding brand, Club Pilates needed to automate and streamline lead generation and web functionality. Their small marketing team was quickly becoming overwhelmed with their inflexible website and without automation it was nearly impossible to generate the quantity of leads needed to grow this amazing brand.
Solution
WordPress Corporate Website & Wizard based Franchise Microsite Engine
- Angelsmith developed Club Pilates’ corporate website with the WordPress CMS to give the dynamic company a flexible and secure platform. Angelsmith also developed a custom microsite to quickly deploy new location pages.
- The custom built website wizard auto-populated location specific information, configured the navigation, including the booking engine integration, auto-adds social icons and more.
Automated Email Drip Campaigns
- To help convert consumer leads, Angelsmith developed 12 different email series for various scenarios to move leads, lapsed members, no shows and others through the sales funnel.
Results
- Club Pilates company wide sales increased 12%
- Organic search traffic increased 23.8%
- New users increased 19.6%
- Trial to membership sales conversion increased 32%
- Marketing team can now launch location webpages in minutes
The microsite engine for the franchisees helped Club Pilates to become the fastest growing fitness brand in the United States. The marketing team is now able to create new location pages within minutes that are search optimized, includes class schedules and more.
The automated email drip campaigns took hundreds of hours off of the marketing team’s plate and helped generate impressive incremental revenue.
If you have questions about this article or would like to schedule a call for more information about how we can help you achieve your franchise organization’s financial goals with a franchise microsite engine or automated sales email series, schedule a call on my calendar.