Social Media Marketing Articles
Freaky Friday Facebook Tip: What is Facebook’s EdgeRank Algorithm And How Does It Impact Your Page?
While Facebook does not require brands to pay to get posts in front of fans, it does require a ton of... more »
Why Social Media Is Not Word of Mouth Marketing
Yesterday, a client mentioned that he thought word of mouth was just a byproduct of social media and public relations efforts.... more »
Influencers Are Key To Amplifying Word of Mouth
A co-worker comes into the office raving about the new restaurant down the street and its “to-die-for” wild mushroom risotto. more »
Why Influencers Matter To Restaurants
Restaurants both big and small are activating influencers to drive positive word of mouth recommendations, awareness, and trust among millions of... more »
The Dining Decision Ecosystem – How Diners Choose Restaurants
How Diners Choose Restaurants from Angelsmith more »
Recommendation Relay Rates Among Influencers
The recommendation relay rate graph clearly demonstrates how word of mouth recommendations from influencers can reduce marketing acquisition costs. more »
Can Hotels Trust TripAdvisor’s Friend of A Friend To Influence Travelers?
If you work in the hospitality industry you’ve probably debated the degree of influence user-generated review sites have on travelers’ decisions. more »
When Bad Reviews Happen To Good Companies – Tips For Responding To Negative Social Media Posts
Your relationship with your social media community is much like any relationship, there is the good, the bad and the downright... more »